Online Banner Advertising: Is It Still Effective?



Online banner advertising was quite popular when advertising space was initially sold on the internet. These days, some web business owners think that it must be will no longer relevant. Is online banner advertising still effective?advertising campaigns

A web site that sells banner advertising space can only guarantee that people will discover your ad. They cannot guarantee that anyone will read it or click right through to your landing page or website.

The global measurement and informationNielsen and company, recently documented that investment in display web advertising, which include online banners, increased over 26% for your first quarter of 2013. If banners did not work, business owners would not continue to buy them, logically.advertising media

How will you create your online banner advertising effective?

Success with online business marketing, like marketing an offline business, always equates to owning an acceptable return on your marketing investment. If your banner campaign is costing more than it’s earning, then you are wasting your money. The normal click through from banners is roughly 2% to 5%.

Actual cash from direct response advertising sales is not the only way to measure the achievements of your banner ad. These people may well buy another product from you at a later date via your email marketing campaign if you are directing visitors to a landing page and collecting emails with an opt-in form.

Online banner ads can also be effective as being a marketing branding tool. Brand advertising, rather direct response advertising, costs a lot of money because you need massive exposure for effective results. This kind of banner advertising is favoured by large companies who have the budgets to invest on this type of marketing.

As with any form of advertising, the effectiveness of your banner ads depends on applying the right strategies. To optimise your banner ad performance, ensure that it is placed in a leading position at the top, or near the top, from the page. Place the ad on the relevant website with steady, reliable traffic which can be visited by people who are considering your products or services.

Sell the click, not the merchandise

Online banner advertising is currently modern-day with better improved and targeting graphics. The objective is always to ‘sell the click’. Be sure that your message is all about a want, desire or concern that the audience could have, so that they ought to click on the ad for more information. It’s the job of your own web page to sell the item.

Your chances of getting viewers to really click your banner ad increases when your message motivates people for more information. Then, once they have clicked on your banner they are directed to a landing page that provides something of value in exchange for their email address. Once you have their e-mail address, you can follow-in the lead with email marketing.